
We always knew that these films didn’t have the uber-four quad appeal of Twilight and The Hunger Games. with Divergent making $288.9M worldwide and Insurgent grossing $297.3M.

The Divergent Series was a decent cash cow at the B.O. Hug me’” and “Finished #Allegiant the other day- why why?” as well as “After I read Allegiant I watched Titanic to cheer me up.” Since the novel left such a bitter taste in fans’ mouths, why the heck would one even attempt to milk whatever is left of their enthusiasm for the property over two movies? Nonetheless, the distrib’s impetus for two Allegiant movies was the fact that the Divergent book series sold over 35M copies around the globe. Following Allegiant’s publication in 2013, fans were tweeting out responses like “I feel like I should wear a badge today saying, ‘I finished #Allegiant. When Lionsgate and the Divergent filmmakers made the decision in April 2014 to break Allegiant into two movies, they already knew that fans were divided over the novel’s ending (for those who haven’t read the books, we have yet to witness a hell of a finale). ComScore PostTrak cites that only 51% of Allegiant‘s ticket buyers would recommend it to their friends (not good). Meanwhile, Allegiant‘s second half, Ascendant, doesn’t open until June 9, 2017. However Allegiant, pained by a B CinemaScore next to the previous two titles A and A- grades, will be lucky to top off at $80M at the domestic box office. As one rival distribution honcho screamed today about Liongate’s plan, “They’re bleeding a franchise!” Allegiant reportedly cost just as much as Insurgent at $110M and carries the same estimated theatrical P&A at $45M. And in the case of Allegiant, it’s difficult to find any business sense in separating the book into two parts. began sliding on The Hunger Games between Catching Fire and both installments of Mockingjay, Deadline commenters griped that Lionsgate was going for a “cash grab.” Still Mockingjay’s respective huge November openings of $125M and $102.7M and its final stateside totals of $337.1M and $281.7M prove that there’s still an excellent business in diving up a title, especially when a book series boasts a huge, dedicated fanbase.Įli Roth's Feature Take of Videogame 'Borderlands' Lands Summer 2024 Release Date - Comic-Conīut The Divergent Series never had the mass appeal of those earlier titles at the B.O. Financial and creative justifications abound from Twilight: Breaking Dawn to The Hobbit.

In the wake of Harry Potter and the Deathly Hallows, adapting the last book of a YA series into two big event films has become de rigueur. 1 with $38.4M, the big question this weekend is why would a studio split the last novel of a cult book series into two movies when that title polarized its fans?

2 with an estimated $29.4M behind Disney’s Zootopia which is holding No.

4TH WRITETHRU, Saturday 9AM: With Lionsgate’s threequel The Divergent Series: Allegiantopening at No.
